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Using Media Tools to Advance Your Nonprofit’s Mission

I was honored to join Montgomery Community Media CEO Jasmine Nykole White, MA, MPA, at the Inaugural Nonprofit Conference at Montgomery College. The theme was “Building Nonprofit Infrastructure to Strengthen Community Services.” Jasmine and I hosted a breakout session on “Using Media Tools to Advance Your Mission.”

Are you looking for media tools for your nonprofit? Here are ten tips to get you started.

  1. Storytelling Videos: Create compelling videos that showcase your nonprofit’s mission, impact, and success stories. Use beneficiaries, volunteers, and staff testimonials to connect with your audience emotionally.
  2. Live Streaming: Use platforms like Facebook Live, YouTube Live, or Instagram Live to broadcast events, fundraisers, and behind-the-scenes content. Engage with your audience in real time.
  3. Podcast Series: Start a podcast to share in-depth stories, interviews, and discussions related to your nonprofit’s mission or that of your grantees and partners. Podcasts are a great way to connect with your audience and provide valuable information.
  4. Training: Take advantage of training programs like Montgomery Community Media offers. We offer courses in video production, editing, social media marketing, and more tailored to the needs of nonprofits.
  5. Partner with Local Media: Collaborate with local media outlets or influencers to feature your nonprofit’s work. This partnership can help you reach a wider audience.
  6. Website and Blog: Maintain a blog to regularly update stakeholders about your activities, achievements, and upcoming events. Incorporate multimedia content like images and videos into your blog posts.
  7. Newsletter Campaigns: Send regular newsletters featuring stories, updates, and calls to action to your subscribers. Include multimedia elements to make them visually appealing.
  8. Volunteer Endorsements: Feature video testimonials from volunteers, sharing their experiences and why they chose to support your nonprofit.
  9. Optimize Operations: Use self-guided multimedia for internal purposes by creating training videos to onboard new volunteers or staff efficiently. Produce orientation videos to familiarize new members with how to do business with your organization.
  10. Virtual Meetings: Utilize video conferencing tools for team or board member meetings, reducing the need for in-person gatherings and guaranteeing participation.

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Last day of #sxswi Getting it in!! #sxsw

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Taken at SXSW Interactive Festival

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Checking out @corbett3000 talking about physical+social

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Taken at GE Social Fridge

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What if?

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Taken at PepsiCo Central #SXSW #SXSWi

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Dell asked, what would you do if YOU had unlimited power?

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Taken at Dell Lounge

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Cool stuff going on in here!

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Taken at The Nokia Lab @ SXSW

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It’s happy hour at our Austin offices and we’re getting ready to #geekthecause #sxsw #sxswi

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Taken at GeekTheCause/Littlefield Building

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Geek The Cause

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Tonight is our SXSW mini-hack, Geek The Cause. Come on by, grab a bite to eat, have a cocktail and we’ll help you geek your favorite social cause.
Taken at GeekTheCause/Littlefield Building

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Baratunde Thurstonisms at SXSW Keynote

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You can almost measure the freedom of a society by its tolerance of satirists.

The code writer and the screenwriter have to work together.

There is room and need for artful ridicule and cultivated wit.

SXSW Keynote Speaker, Baratunde Thurston is a politically-active, technology-loving comedian from the future. He is also the author of How To Be Black and Director of Digital for at The Onion.

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Baratunde Thurstonisms at SXSW

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You can almost measure the freedom of a society by its tolerance of satirists.

The code writer and the screenwriter have to work together.

There is room and need for artful ridicule and cultivated wit.

SXSW Keynote Speaker, Baratunde Thurston is a politically-active, technology-loving comedian from the future. He is also the author of How To Be Black and Director of Digital for at The Onion.

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CNN’s Black in America / Silicon Valley: Aftermath #sxsw #sxswi

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Taken at ACC- Room 6

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Strategies for Your Business from What’s Next DC

You know how you go to a conference, rush from panel to panel, wish you could talk to the presenter one-on-one, and then have wave at someone across the room you really want to talk to but can’t approach because the room is too crowded?  Well, What’s Next DC is not one of those conferences.

What’s Next DC, a one-day marketing and communications conference that focusses on the latest and greatest innovations and trends we should focus our efforts on, is more about networking and strategizing than stale lectures.  We were treated to a series of presentations, small group breakout sessions, niche talks and one-on-one time with the presenters.  

I got a chance to chat with four What’s Next presenters who shared advice on what companies would keep in mind when thinking about “social”.

  • B. Bonin Bough, Senior Global Director of Digital and Social Media, Pepsico
  • Tim Mahlman, Chief Revenue Officer, Klout
  • Katharine Zaleski, Executive Producer and Head of Digital News Products, Washington Post
  • Sabrina Caluori, Vice President of Social Media and Performance Marketing, HBO

 

Special thanks to Vanessa French, President, Pivot Point Communications, for inviting me to cover the conference.  Also, thanks to What’s Next DC host, Tod Plotkin, who spoke to me about his impression of this year’s What’s Next DC.

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