Video content is KING in the digital space. Danielle Ricks Productions specializes in digital media and digital content production. A small boutique business made up of a team of co-collaborators, Danielle Ricks Productions is made up of freelancers who provide video and media support for your every need. Services include video blogging, media training, video production, broadcast production, webinars, and podcasting.
In order to be competitive, business owners and organizations need to use video and digital media as part of their marketing, branding, or social media campaign. Whether it’s an Electronic Press Kit (EPK) or a promotional video, digital storytelling has become a key element to online brand marketing.
Below are examples of how you can use digital media to tell your story.
Electronic Press Kits
An Electronic Press Kit (EPK) can tell your personal story or promote a particular marketing campaign. EPKs also offer those who are seeking media coverage a dynamic way to tell your story, introduce yourself to the public and capture the attention of media outlets. They can replace a traditional press release or can be used to accompany one.
The EPK for the speaker, author, and coach extraordinaire, Denise J. Heart was produced by R&R Media works – a joint film and video production partnership between Danielle Ricks Productions and RixStar Studios.
Here is an EPK for the comedian, George Wallace.
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Promotional Videos
A crowdfunding campaign will convey a stronger message if you have a video to help share your story. Stop Online Violence Against Women (SOVAW) recently launched their Indiegogo campaign to raise money to out an end to online violence against women and to support the campaign for a safer internet for all. Below is the promotional video I produced for the SOWVA campaign. If you would like to learn more about SOVAW or if you would like to give to the campaign, click here:
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Web Series
Web series are finally hitting their stride. A web series is a series of scripted videos, generally in episodic form, released on the Internet or also by mobile or cellular phone, and part of the newly emerging medium called web television. In effort to change the negative perceptions of black women in the media, particularly on television, I came up with the idea of doing the web series Things Black Women Are Tired Of Hearing. Currently in production, this is he second offering from R&R Media. Here’s a trailer to the upcoming webisode.
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Marketing Videos
Below is a video I produced for the Mason Institute of Maryland, Inc. to raise awareness about the field of masonry.
The video was shared with several digital platforms to video help students, parents and school guidance counselors think about the masonry trade as a viable option for high school students.
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YouTube Videos
Connecting on YouTube is an excellent way to expand your brand and tell your story. My video tip series for those who are still learning about hashtags, privacy settings, and ways to conduct themselves in the social space.
My tips are designed for beginners, or those who love to use social networking but may need to fine tune their skills. I cover everything from how to block annoying Facebook game requests (you can thank me later) to how to best use conduct a Tweetchat.
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Video Blogging
Another way to tell your story is with by a Vlog, also knows as video blogging. This takes place the moment, where social interaction happens. It is timely, shareable and socially engaging. The video below was shot and edited on my iPhone for the What’s Next DC conference and features presenters: B. Bonin Bough, Senior Global Director of Digital and Social Media, Pepsico, Tim Mahlman, Chief Revenue Officer, Klout, Katharine Zaleski, Executive Producer and Head of Digital News Products, Washington Post, and Sabrina Caluori, Vice President of Social Media & Performance Marketing, HBO. Take a look.
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Broadcast Television
Finally, traditional media is not dead. With over 25 years of broadcasting experience, I know how important targeted television programming is. Of those targeted audiences, one of the fastest growing markets in the U.S. is the baby boomer demographic. As the Executive Producer for The Voice on RL TV, our daily talk show focused on the baby boomers and specifically the retirement age seniors who were still living life to the fullest.
Take a Look
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Webinars
A Webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. It is the single best way to share information across the web with a large group of people. It is a form of real-time collaboration in which multiple computer users, all connected to the Internet, see the same screen at the same time. Below is an example of the many webinars I produced for my client, AmeriCorps VISTA.
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Want More?
Here’s a playlist of the work done by R&R MediaWorks
How can I help you tell your story? Whether through social media or via video, you story is important. Let my team and I help you build your community, expand your customer base and document your story idea through video! Fill out the form below to get started.
Recommendations
My Role: Digital Media Consultant / Digital Content Producer
Don Napoleon – Award Winning Video Producer/Journalist/Field Producer, NCP, LLC &Gearshift TV Productions, LLC
“I have worked with all types of producers in all my productions, but when it comes to on schedule, on time, efficient, smart and good hearted those words spell Danielle, she is responsible and knows how to get the job done. Producers know how to make it happen, Danielle knows how to make it happen…”
Don worked directly with Danielle at Danielle Ricks Productions
My Role: Social Media Specialist
“Ms. Ricks provided the DC Office of Planning with an exceptional presentation on Social Media for Social Change. She created the presentation as a Bootcamp for our summer student interns. Overall, the Bootcamp was a hit with the students and impressed the staff with her skill set and extensive knowledge about social media along with ways it could work for our summer…” more
Edward was Danielle’s client
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Linda Brown managed Danielle indirectly at Campaign Consultation
My Role: Executive Producer -Retirement Living TV
Yolanda Arrington– Social Media/Public Affairs Specialist at REJ & Associates, Inc.“I have had the pleasure of working with Danielle in various environments: a start-up TV network (RLTV), a blogging campaign (DCWEEK) and as volunteer (Women In Film & Video) — and she excels in everything! Her passion for media, technology and gadgetry is unmatched. Danielle is always “hip” to what’s new and on the cutting edge of her industry. She’s a great motivator…”more
Yolanda worked for Danielle at Retirement Living TV
“Danielle is a highly energetic and self-motivated executive producer. She knows how to come in on time and on budget and is an original thinker who never fails to add interesting layers when developing material. Plus, she’s lots of fun to work with!”
Catherine worked directly with Danielle at Retirement Living TV
My Role: Producer, UniWorld Group
Layla Nielsen– National Director of Integrated Radio Marketing at Radio One“Danielle has such a “go-getters” attitude that she exemplified as a producer at America’s Black Forum. She was able to pull in talent, with all types of obstacles, without a hitch and did it all without breaking a sweat…it was an honor to work with Danielle”
Layla worked indirectly for Danielle at UniWorld Group
Jaci Clark– Interview Producer at America Tonight – Al Jazeera America“Danielle is extremely creative and highly focused. Her energy is endless and you can count on her to complete projects on time and under budget.”
Jaci was Danielle’s client
My Role: Producer, TV One
Don NapoleonAward Winning Video Producer/Journalist/Field Producer, NCP, LLC & Gearshift TV Productions, LLC“You talk about an on point worker, very detailed orientated, team player, smart and on top of her game, that’s Danielle…”
Don worked directly with Danielle at TV One
My Role: Producer at The Gayle King Show – CBS Television Distribution
Brian Campbell– Director at Entertainment Tonight“I’ve worked with and have known Danielle a long time. I’ve always been impressed with her enthusiasm, work ethic and taste. She knows how to bring together the elements a director needs to perform a superior job. We’ve worked together at the local tv level and in syndication as well, both live and tape.
I welcome any chance to work with Danielle, again.”
Brian worked directly with Danielle at CBS Television Distribution
Rhonda VinsonP – Producer / Director – Field / Story / Post and StudioRhonda reported to Danielle at CBS Television Distribution
My Role – Producer, Black Entertainment Television
Jeff Newman Video/Television Production Executive“With great pride, I’ve witnessed Danielle’s growth throughout her career. I’ve also seen the quality of her work and professionalism. On time, on budget and creative (as well as a pleasure to work with).”
Jeff managed Danielle at Black Entertainment Television
Digital Media | Video Production | Media Training | Executive Coaching | Social Media | Public Speaking 
I have been trying to get involved in video production for a long time now, so thanks for the tips on getting started. I like your idea about how YouTube can be used to expand your brand and tell your story. This sounds like a great platform to get your name out there and break into the industry. http://unifiedcinematic.com/promotional-videography.html