Busy professionals love the digital space.  So it stands to reason that on-line Universities offering advanced degrees are becoming increasingly popular.  Walden University is one such on-line university offering accredited on-line masters and doctoral degrees in everything from education, psychology, and health and human services to master’s programs in engineering and IT.  Adding even more prestige to Walden University is the fact that it is under the umbrella of Laureate International Universities, a leading global network of accredited campus-based and on-line universities.

But even with this impressive on-line menu and the strong global backing, Walden University, like many companies, is still learning how to navigate their way through the New Media space.  Last week, my client, Alumni Relations Manager, Shannon Mouton, and I presented to various members of the Digital and Marketing teams on how to use the social networking site Twitter.  There were the usual questions such as “how do I join”, “do I have to use my real name” and “what will I say” to more thought provoking business specific questions such as “if someone sends us a message about the company who should answer them” and “do we have someone who can monitor our Twitter account full-time”?  These are the kinds of questions businesses need to consider before they launch into a digital campaign.  Here are a few things to consider:
1.    What are your goals in the New Media Space?
2.    Who is your target audience?
3.    What is your mission statement or online “voice”?
4.    What will your New Media campaign encompass?
5.    Who will be the administrator of your sites, social networks and blogs?
Businesses recognize the need to be in the Social Media Space and the benefits of both instant and viral marketing.  The way we do business is changing.  Are you ready?