WHO WE ARE:

Danielle Ricks Productions (DRP) is a boutique, Black woman-owned media company led by Danielle Ricks—a media veteran with over 35 years of experience in broadcast, digital, and emerging media technologies. Based in Washington, DC, DRP operates with a collective of talented freelancers who bring diverse expertise in video production, digital content creation, media coaching, and social media strategy.

Danielle began her career in traditional media with roles at Disney, BET, ABC, and CBS. Over the last decade, she has successfully transitioned her expertise to the digital landscape, combining legacy storytelling techniques with cutting-edge digital tools. DRP focuses on mission-driven campaigns that amplify voices, build communities, and drive engagement through smart, strategic content.

WHAT WE DO: 

At DRP, we specialize in helping individuals, organizations, and brands evolve from traditional communication approaches to impactful, engaging digital experiences. With Danielle’s background as a broadcast producer and digital media strategist, we bridge the gap between legacy storytelling and next-gen platforms.

From live studio productions and virtual events to social-first campaigns and branded video storytelling, our content is always:

  • Creative: Rooted in strong narratives and bold visuals.
  • Targeted: Designed with a clear audience in mind.
  • Measurable: Aligned to KPIs and performance goals.
  • Memorable: Created to leave a lasting impact.

We don’t just create content—we craft digital experiences that inform, inspire, and ignite action.

SERVICES WE PROVIDE:

Video Production

  • Branded video content for websites, YouTube, and social media
  • Live-stream production and virtual event support
  • Sizzle reels, interviews, and behind-the-scenes storytelling

On-Camera & Media Coaching

  • Media training for executives, experts, and influencers
  • On-camera confidence building and message refinement
  • Production-ready coaching for online courses, talks, or appearances

Digital & Social Media Strategy

  • Strategic planning and campaign development
  • Content calendars, brand messaging, and platform management
  • Organic growth support + engagement strategies

Mission-Driven Campaigns

  • Launch planning, storytelling strategy, and creative production
  • Campaign execution across social, email, and landing pages

New Media Workshops & Speaking

  • Keynotes and workshops on AI, digital storytelling, and communications
  • Training for nonprofits, community groups, and executive teams

OUR NICHE:
To help creative women over 60—and the organizations that serve them—show up with confidence in media, fashion, fitness, and emerging tech.

HOW WE HELP:

After years of helping others shine, I realized it was time to create space for women like me—creative, curious, 60+ and ready for more. More visibility. More vitality. More voice.

That’s why I now focus on helping women over 60:

  • Master digital tools to tell their stories boldly
  • Rediscover their confidence in front of the camera and in the mirror
  • Embrace fitness and fashion as forms of empowerment
  • Explore AI and emerging tech to expand creativity and income

Whether it’s guiding a woman to film her first Reel, leading a closet makeover that unlocks a new sense of self, or teaching an executive how to connect authentically through digital platforms—my goal is the same:Primary Audience:
Creative women over 60 who are:

  • Curious about reinventing themselves in today’s digital world
  • Eager to develop confidence with media, fashion, fitness, and AI
  • Passionate about expressing themselves in new and meaningful ways
  • Looking to redefine aging with boldness and beauty

Secondary Audience:

  • Organizations and institutions seeking expert training in digital storytelling, social media engagement, and AI integration
  • Community media centers, nonprofits, and universities

What You Offer:

Personal Empowerment Programs for Women 60+

  • Digital Confidence Bootcamp ($497)
    4-week virtual program teaching digital tools, AI, and personal branding.
  • Style & Media Makeover Sessions ($297)
    1:1 fashion, content creation, and on-camera coaching.
  • Fit, Fierce & Featured Membership ($47/month)
    Monthly lives, challenges, and curated content in fitness, style, and media presence.

Professional & Organizational Services

Custom Consulting
Tailored support for nonprofits and businesses elevating their digital strategy.

Corporate Trainings and Keynotes ($1,500+)
Workshops on storytelling, digital equity, and AI adoption for diverse audiences.

 

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