Using Media Tools to Advance Your Nonprofit’s Mission

I was honored to join Montgomery Community Media CEO Jasmine Nykole White, MA, MPA, at the Inaugural Nonprofit Conference at Montgomery College. The theme was “Building Nonprofit Infrastructure to Strengthen Community Services.” Jasmine and I hosted a breakout session on “Using Media Tools to Advance Your Mission.”

Are you looking for media tools for your nonprofit? Here are ten tips to get you started.

  1. Storytelling Videos: Create compelling videos that showcase your nonprofit’s mission, impact, and success stories. Use beneficiaries, volunteers, and staff testimonials to connect with your audience emotionally.
  2. Live Streaming: Use platforms like Facebook Live, YouTube Live, or Instagram Live to broadcast events, fundraisers, and behind-the-scenes content. Engage with your audience in real time.
  3. Podcast Series: Start a podcast to share in-depth stories, interviews, and discussions related to your nonprofit’s mission or that of your grantees and partners. Podcasts are a great way to connect with your audience and provide valuable information.
  4. Training: Take advantage of training programs like Montgomery Community Media offers. We offer courses in video production, editing, social media marketing, and more tailored to the needs of nonprofits.
  5. Partner with Local Media: Collaborate with local media outlets or influencers to feature your nonprofit’s work. This partnership can help you reach a wider audience.
  6. Website and Blog: Maintain a blog to regularly update stakeholders about your activities, achievements, and upcoming events. Incorporate multimedia content like images and videos into your blog posts.
  7. Newsletter Campaigns: Send regular newsletters featuring stories, updates, and calls to action to your subscribers. Include multimedia elements to make them visually appealing.
  8. Volunteer Endorsements: Feature video testimonials from volunteers, sharing their experiences and why they chose to support your nonprofit.
  9. Optimize Operations: Use self-guided multimedia for internal purposes by creating training videos to onboard new volunteers or staff efficiently. Produce orientation videos to familiarize new members with how to do business with your organization.
  10. Virtual Meetings: Utilize video conferencing tools for team or board member meetings, reducing the need for in-person gatherings and guaranteeing participation.

Storytelling in Algeria: We are more alike than unalike

You think we are all different. You think our struggles are unique. Then you travel the world and you are reminded of the beautiful and powerful poem, Human Family, by Maya Angelou. In that poem, she teaches us that we are all people, and we are so much more alike than different. This has been made even more apparent this week during my trip to Algeria.

I was invited to be a part of the Legacy International Professional Fellows Program U.S. Delegation to Algeria.

“The Professional Fellows Program brings together emerging leaders from around the world who are working in the legislative process and governance, civic engagement, NGO management, economic empowerment and entrepreneurship, and journalism arenas with American counterparts from across the country. The Professional Fellows Program establishes structured interaction among American and international participants aimed at developing sustained professional ties and lasting partnerships” – US State Department.

Legacy International is dedicated to promoting peace by strengthening civil society and fostering a culture of participation worldwide and have been an excellent client and partner in my role as a social entrepreneur.

I worked with the Legacy Algerian Pro Fellows when they were in America on their inbound exchange program. We did workshops on storytelling pitching story ideas. Now, I am part of the Legacy International outbound cultural exchange program to learn from and share with NGOs in Algiers and Oran. The week concludes with the delegates conducting workshops and roundtable discussions to provide skills to continue to build their civil society and to help them grow their NGO or Association. However, before the week wraps up I wanted to share today’s experiences. It proved to be an amazing day of storytelling and cultural exchange.

We started the day meeting with two Oran “Associations” or what we would call in the U.S. nonprofit organizations. Our first stop was to Les NOMADES Algériens where we learned about the challenges and strategies of a newly formed Association in Oran.

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It was interesting to learn how the group used art and visual storytelling – amazing photos and compelling video – to communicate complex issues around their mission to help disenfranchised children in Oran. They found that when you are trying to raise awareness and promote advocacy in the fight for children’s mental health, education or to improve their living conditions, using visuals helps tell the story. While they are still a new Association, NOMADES has compelling content that is sure to catch the eye of funders, grantors, volunteers and participants. I always encourage nonprofits in America to approach their storytelling the same way – to use compelling visuals to tell your story and mission in a provocative and heart – warming way. It appears good, visual storytelling is a universal concept.

The other organization, Femmes Algériennes Revendiquant leurs Droits, is a well established NGO/Association in Oran. They are doing impressive and impactful work in the fight for women’s rights.


They not only use special events and medical and legal assistance to help the women of Oran – sometimes at great risk to themselves – they too use visual storytelling to communicate their mission and outreach services. While they use traditional communication tactics to include flyers, posters, banners and printed material, it is their visual storytelling that is making the most impact. With an all female crew and production team, FARD is producing a series of documentaries to raise awareness about the specific and unique challenges in the fight for women’s human rights in Oran. These rights include everything from stopping violence against women, equality in employment and education, to the type of clothing women should be required to wear or the places women should go in public. We also spoke to a young woman who felt grateful but removed from FARD. This is not unlike the many young women in the U.S. who say they feel removed from the feminist movement or NOW organization.

Fighting for women and children rights are causes of great concern in Algeria and the also in America. This is not surprising. Women’s rights are human rights. When you empower women, you empower the world. While the nuances of women’s rights advocacy may change from region to region, we are all still in the same human rights fight together. Children are our future. Making sure youth are well cared for is the concern of everyone across the globe.

Through all of this, great storytelling remains a powerful communication tool that can play on the heart strings of the public and call about the real change needed in communities across the globe.

As a professional storyteller, this has been an enlightening and empowering day of learning and sharing. I am only half-way through my Legacy International U.S. Delegation to Algeria but what I know for sure is:

“We are more alike, my friends, than we are unalike.” – Maya Angelou